A campaign was launched by Brand USA in order to encourage international tourists to come to the United States. This campaign will mainly focus on the residents of Japan, Canada and the United Kingdom.
Brand USA is a partnership of the US government agencies and private companies. This campaign is the first of its kind launched by the United States, where it has marketed itself as a tourist destination to the other countries.
The number of foreign tourists to the United States has fallen over the past decade. This fall in the number of foreign tourists to the United States is because of the strict visa regulations.
This campaign is likely to promote travel and tourism in America. The United Kingdom, Canada and Japan will be targeted, by the campaign. Those countries are the first main focus of this campaign because, these are the countries from where most top spending tourists hail. Hence, the ads of this campaign will fist reach these countries.
Following these countries, in a few weeks, the ads of this campaign will reach South Korea and Brazil. Several other countries will also be followed sooner.
The ads from Brand USA contain various beauty spots of the United States such as New Orleans’ French Quarter and the Redwood Preserve in California. These are shown on the printed ads with a tag line “Discover this land like never before”. The campaign shows the variety of experiences that the tourers can have in the United States. They also want to spread America’s message which welcomes tourists across the globe to experience the ceaseless possibilities offered by the nation.
The song, Land of Dreams, composed by Grammy award-winning singer-songwriter Rosanne Cash, serves as the heart of this drive. Along with this, brand USA is also in the process of inviting musical artists from across the globe to perform their music in towns and cities of the United States. It will also profile their trips and best-loved things about the nation online and in the social media.
Brand USA is also getting together with the government agencies in order to cut down the waiting times to obtain a visa to the United States. It is also planning to make other changes so as to attract more international tourists.
Recently, the waiting time for Chinese tourists to obtain a visa to travel to the United States has been reduced. They may get a US visa in less than a week but previously they had to wait for more than 180 days get a visa to travel to the United States.
This new campaign is likely to make use of the valuable economic resources, so that millions of people may experience all that the country offers.